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Building with AI

I'm not an engineer. I shipped production software anyway.

2026 · 2 min read

I am not an engineer. I have never been paid to write code. I came up through go-to-market: support, marketing, sales, and the technical pre-sales seat. For most of my career, software was a thing other people built and I asked for.

That changed recently, and not because I learned to code.

What changed is that the bottleneck moved. Turning an idea into a working system used to require someone who could write it. The idea was the easy part; the build was the wall. Now the build is cheap, and the wall is somewhere else.

So I started building. Not toys. Systems that run every day and that other people depend on. One gathers and ranks the work that would otherwise sit untouched, every morning. One qualifies and routes inbound that used to be handled by hand. They are in production. People use them without thinking about who built them, which is the highest compliment a system gets.

I want to be precise about what this is and is not. I did not become a developer. I cannot sit down and write a complex program from a blank file the way a real engineer can. What I can do is describe what I want with enough precision, judge what comes back, and keep steering until it works. The AI does the part I cannot. I do the part it cannot.

This is what people miss when they argue about whether AI will replace engineers. The code was never the hard part of building something useful. The hard part is knowing what to build, what good looks like, what to throw away, and when it is actually done. That is judgment, and the years I spent inside go-to-market are exactly where I learned it. I am not a worse builder for not being an engineer. On the things I build, the operator's judgment is the scarce part, and I already had it.

The lesson I keep relearning is that the title was never the qualification. If you understand a problem deeply and you are willing to keep steering until the thing works, you can build it now. That used to be a sentence only engineers were allowed to say. It is not anymore.