// writing
Notes from Izaan
What I am building, testing, and learning with AI: what works, what does not, and where judgment has to stay human. Go-to-market is the deepest thread, not the only one.
I automated the first hour of my day
The admin was never the job. I built a system to do the gathering so I could start from context instead of from zero.
Most of what I try with AI doesn't work
The hit rate is low, and that is fine. The skill was never finding tools. It is the judgment to keep almost none of them.
The go-to-market team of the future is a system with a few people steering it
AI-native go-to-market is not the old function with AI bolted on. It is the function redrawn around the machine.
I'm not an engineer. I shipped production software anyway.
The bottleneck moved. The code was never the hard part of building something useful.
Most people use AI to avoid thinking
There are two kinds of AI users. One removes the work. One removes the friction around it. The difference is everything.
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One or two a month on building with AI, what actually works, and where judgment beats automation. No noise.